{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/01e15c51-9d52-4e16-96a6-79520a1b3814?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#521 How To Create Content People Remember: Interview with Casie Gillette","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a6556f8.png?height=200","description":"<p>On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at <a href=\"https://komarketing.com/\" target=\"_blank\">KoMarketing</a>, a B2B agency based in Boston, MA to talk about how you can create content that people remember.&nbsp;</p><p><br></p><p>On the show you'll learn:&nbsp;</p><p><br></p><ul><li>The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)</li><li>How you can cut through the noise&nbsp;</li><li>Why you need to be thinking about WHY you're creating content before you start</li><li>Why no one wants your infographic! How to get better at creating something our people actually want</li><li>The common mistakes that people make when trying to ensure their content is SEO friendly&nbsp;</li><li>Which businesses Casie feels are creating great content</li></ul><p><br></p><p>Plus, Casie provides her top tip/key takeaway for the audience.&nbsp;</p><p><br></p><p>If you'd like to connect with Casie, you can find her <a href=\"https://twitter.com/Casieg\" target=\"_blank\">on Twitter here</a> and on <a href=\"https://www.linkedin.com/in/casiegillette/\" target=\"_blank\">LinkedIn here</a>.&nbsp;</p> ","author_name":"Rough Agenda"}