{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/d521fadd-44da-47b9-aea1-6966e3928e63/005e88b2-fa1d-494a-a7ac-77cb196bb038?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How To Keep Your Content User-Centric: Interview with Tess Underhill","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60f6ee7ca2587e6950f4a5a9/61035808a45abf001a655865.png?height=200","description":"<p>In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!</p><p><br></p><p>Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:</p><p><br></p><ul><li>How you can start learning about content design if you're a newbie</li><li>Why it's important to distinguish between a user's need and your business need when creating content</li><li>How you can be sure that the content you're creating is resonating with the intended audience</li><li>The critical documents you need in your business in order to remain user centric</li></ul><p><br></p><p>You can connect with Tess on Twitter <a href=\"https://www.twitter.com/tess_underhill\" target=\"_blank\">@tess_underhill</a> and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: <a href=\"http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/\" target=\"_blank\">http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/</a> </p> ","author_name":"Rough Agenda"}