{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/c775c20c-79c7-4b26-9123-fb527fa2064a/6214ecce21956900134854a7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"612: Building Corporate Soul with Ralf Specht","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6112bcae0252fa86ccc8501a/show-cover.jpg?height=200","description":"<p>In today's episode of the As Told by Nomads Podcast, join me and Ralf Specht as we discuss the different elements that answer whether your business has a <em>soul</em> or not. Technically, every business is a people business. How? As you tune in, Ralf lays down his thoughts on how crucial work culture and employee empowerment are to a business's success and how he breaks down the whole discussion in his book, <em>Building Corporate Soul: Powering Culture &amp; Success with the Soul System™.</em></p><p><strong>What Drives a Business's Success?</strong></p><p>No sense of belonging and not being valued by the organization is probably at the top of the list of why employees leave their companies. That aside, not having enough opportunities, a lack of a supportive work system, and inadequate compensation. If you're a CEO, gaining a sense of commitment from your people is critical above all. But if your only means to do that are through 'numbers,' then that's the hole in your business right there.</p><p><strong>About Ralf Specht:</strong></p><p>Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose.&nbsp;</p><p>As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership as CEO to global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. </p><p><strong>Outline of the episode:</strong></p><ul><li>[02:45]\tRalf Specht – on wanting to become a journalist</li><li>[05:02] The book, <em>Building Corporate Soul: Powering Culture &amp; Success with the Soul System™</em></li><li>[08:17]\tWhat does 'shared purpose' mean?</li><li>[12:34]\t<em>Employers are not understanding why their employees are leaving</em>&nbsp;</li><li>[16:38]\tAre the numbers of a business what drives success?</li><li>[20:46]\tHow interesting <em>Airbnb</em>, <em>Hilton Hotels</em>, and <em>IKEA</em> have been on the issue?</li><li>[25:27]\tWho gets to say if your company/leadership has <em>soul</em>?</li><li>[26:56] Diversity as a plus and not as a constraining factor</li><li>[31:11]\tFocusing on numbers only loses a business' humanity</li><li><em>[32:14] What do the companies at the top of the Soul Index ratings reflect?</em></li></ul><p><strong>Resources:</strong></p><p>LinkedIn:&nbsp;<a href=\"https://www.linkedin.com/in/ralf-specht-b21b8529/recent-activity/posts/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/ralf-specht-b21b8529/recent-activity/posts/</a></p><p>Building Corporate Soul: Powering Culture &amp; Success with the Soul System™ Book:&nbsp;<a href=\"https://www.amazon.com/Building-Corporate-Soul-Powering-SystemTM/dp/1639080023/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.amazon.com/Building-Corporate-Soul-Powering-SystemTM/dp/1639080023/</a></p><p><br></p><p><strong>Connect with Tayo Rockson and the As Told By Nomads Podcast on:</strong></p><p>Personal Website: <a href=\"https://tayorockson.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://tayorockson.com</a></p><p>UYD Management: <a href=\"https://uydmanagement.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://uydmanagement.com/</a></p><p>UYD Collective: <a href=\"https://tayorockson.com/uyd-collective\" rel=\"noopener noreferrer\" target=\"_blank\">https://tayorockson.com/uyd-collective</a></p><p>Linkedin: <a href=\"https://www.linkedin.com/in/tayorockson/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/tayorockson</a>&nbsp;</p><p>Podcast: <a href=\"https://podcasts.apple.com/us/podcast/as-told-by-nomads/id910739730\" rel=\"noopener noreferrer\" target=\"_blank\">https://podcasts.apple.com/us/podcast</a></p><p>Twitter: <a href=\"https://twitter.com/TayoRockson\" rel=\"noopener noreferrer\" target=\"_blank\">https://twitter.com/TayoRockson</a></p><p><br></p>","author_name":"Tayo Rockson"}