{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/bed31e36-1605-4c6a-b99e-97f3fbda5f3e/e839a712-48d4-4c89-bf2f-6179a872a314?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Growing Underground – The unusual business of underground farming","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/611e92c606c05ec0b6f40b2c/611e92d1c4ebc4001244ceee.jpg?height=200","description":"<p>33 metres below the streets of South London there are huge tunnels filled with hydroponic irrigation systems, LED lights and thousands of thriving little seedlings. This is Growing Underground, a futuristic farm with sustainability at its heart. In this episode of Business Unusual, Claudia Winkleman talks to Steven Dring and finds out what it takes to make a success of such an unconventional idea.&nbsp;</p><p><br></p><p>Steven explains why a WW2 bomb shelter is the perfect environment for growing salads, how he and his co-founder overcame the bystander effect and what Raymond Blanc had to say about their fennel.&nbsp;&nbsp;</p><p><br></p><p><em>Business Unusual is made in association with Vodafone Business, visit the Vodafone V-Hub platform vodafone.co.uk/business/vhub&nbsp;for one-on-one support with a dedicated business adviser, as well as access to an online knowledge centre aimed to help your business #KeepConnecting.&nbsp;</em></p><p><br></p><p><em>Hosted by Claudia Winkleman.</em></p><p><br></p><p><em>Produced by Listen Entertainment.</em></p>","author_name":"Vodafone Business"}