An investor with a long-term vision, Property Strats Founder Steve Ash shares how setting a clear goal of $100,000 in passive income and working backwards from $2.5 million in unencumbered assets helped him scale from four properties worth $3.5 million to a 13-property portfolio now valued at around $12 million—thus, revealing the power of keeping strategy simple.
Plus, he also unpacks the costly lessons from overcomplicating deals, including development projects that led to losses and missed opportunities, and why returning to a simple buy-and-hold approach became the key to accelerating his growth.
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