“…it actually doesn’t matter if it is a commercial business, a not for profit… key to business is promoting what you do and your brand in a way that is really clear and people will understand quickly, because then adoption happens quiet naturally and organically and all of a sudden you have referrers…”
Jane Martino (@janemartino), co-founder of Smiling Mind and now COO at Unlockd Media talks about navigating the stages of a company’s growth, the importance of a clear mission, the importance of ‘referrers’ in customer acquisition and her experiences of existing businesses.
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