Ten years on from Remainiacs, Podmasters co-founder Martin Bojtos says we're nowhere near peak podcast - and MIDiA Research's Laura Fisher on why Gen Z are turning to radio for music discovery.
Also on the show: Dave Masterman on building Significant Productions with Elis James and John Robins, and the Audio Academy's Aradhna Tayal Leach on the key takeaways from the Audio Festival in London.
All that plus: we catch up with British Podcast Awards winners, Channel 4's hunt for a programme boss goes to a photo finish... and, in The Audio Network Media Quiz, we hand out some awards of our own.
The Media Quiz is sponsored by Audio Network. Alex (who is a real person) selects the music for us to score each episode and she and her team can do it for you too at audionetwork.com
Recorded live at the Audio Academy Festival — thank you to the Audio Academy for having us.
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A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.
What The Media Club has been reading this week:
Podmasters: we're nowhere near peak podcast
MIDiA: Gen Z turn to radio for music discovery
Brindley and Murphy in two-horse race for C4 content boss
BBC deletes bare nails article
Radio in the car: shock new figures
Britten Thinks AI Dr Who 'Pretty Good'
Channel 4 Chief Accepts Shows Will Appear on iPlayer
Guardian to train journalists in content creation
Laura's recommendations for the club:
Cut for time, here's a few of Laura's excellent choices for the club. Go check them out!
@Wyatt Dixon is someone whose work I really like. He does content but also has a Substack, and he’s a photographer too. And I think he’s adding something really positive to the conversation around men and masculinity. Really is in the work he does a counterbalance to some of the worst parts of the manosphere.
Mimi has a great Substack focused on music journalism. What I really like is that she always connects the music back to lived experience, people and community. She gives the work context which makes her writing really engaging.
Radge Magazine is run by a woman based in Middlesbrough, and it has a really strong community focus. She talks openly about her working-class Northern upbringing and the political and social issues affecting her and her community. I like that she often makes those bigger issues really relatable - so what she says frequently is that a steak bake now costing £2.50 is radge. It’s a great example because it communicates something much bigger about the cost of living and how people experience it.
Vicky Spratt is a journalist who did a series called The Gen Z Story for Goalhanger’s The Rest Is Politics, which I thought was excellent. It explained some of the issues facing Gen Z today in a way that was accessible to a wider audience. She also produces some great content independently and regularly features in The i Paper.
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