{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/e8d8768c-3e13-4470-8a2c-ea93d3876bd9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 24 - Apple's 2018 iPhone Xs Event","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/61007afe121e70001399da3f.png?height=200","description":"<p><strong>Overview: </strong>September is here, new iPhones have arrived, and Floor 9 is officially 1 year old! There is no better way to celebrate than talking about Apple’s latest product announcements. On this episode of Floor 9, we discuss the trio of new iPhone X successors, their advanced machine learning capabilities, the redesigned Apple Watch, and speculate why there weren’t any AirPods or AirPower announcements. We close the episode looking forward to a potential iPad event next month and some brand takeaways.</p><p><br></p><p><strong>What We Covered: </strong></p><p><br></p><p><br></p><p><br></p><ul><li>Apple Watch Series 4 updates including industry-first AFib and ECG capabilities&nbsp;</li><li>iPhone XS, iPhone XS Max &amp; iPhone XR machine learning capabilities, impact on AR and future implications for a lightweight headset.</li><li>New AirPods, Macs, iPads, and more were missing from the event; we speculate why and when we will see them</li><li>Brand takeaways</li><li>We laugh about the new iPhone names</li></ul>","author_name":"IPG Media Lab"}