{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/e4d273d1-c1eb-4f7c-ab01-98ff3bb95901?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 59 - Democratized Creativity feat. Sketchfab","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/61007afc121e70001399d94c.png?height=200","description":"<p>This week, we dived into the first trend in our Outlook 2020 report with special guest, Alban Denoyel, co-founder and CEO of Sketchfab. Together with co-hosts Scott and Adam, the trio dissected how new technologies and creative tools have democratized creativity and given rise to the meme culture, the roles that Sketchfab plays as a 3D content distribution platform, and how brands can correctly tap into this trend to be organically included in online conversations.&nbsp;</p><p><br></p><p><strong>In this episode:</strong></p><ul><li><strong>Slacking off:</strong> a new segment where Lab members pick their favorite news items from our hyper-active Slack channels</li><li>Adam — Bytedance, maker of TikTok, <a href=\"https://technode.com/2019/04/03/bytedance-officially-launches-productivity-tool-lark/\" rel=\"noopener noreferrer\" target=\"_blank\">introduced a productivity tool</a></li><li>Alban —&nbsp;<a href=\"https://gameworldobserver.com/2020/02/27/roblox-valued-4-billion-raising-150-million/\" rel=\"noopener noreferrer\" target=\"_blank\">Roblox raising $150 million</a> and being valued at $4 billion&nbsp;</li><li>Scott — People are<a href=\"https://www.nytimes.com/2020/03/06/style/sleep-tiktok-live.html\" rel=\"noopener noreferrer\" target=\"_blank\"> live streaming while they sleep</a> on TikTok</li><li>How advances in technology have democratized access to creative tools and empowered people to share their creations</li><li>How Sketchfab facilitates the creation and distribution of 3D assets</li><li>How creative formats will evolve as AR and VR adoptions grow</li><li>How brands can tap into this trend of democratized creativity and meme culture&nbsp;</li><li><strong>Floor 9 Mailbag</strong>: submit your questions on Twitter @ipglab</li><li>We laugh about Adam’s mic check&nbsp;&nbsp;</li></ul><p><br></p><p><strong>Additional Links&nbsp;</strong></p><ul><li>Alban’s Fav 3D Assets on <a href=\"https://sketchfab.com/alban\" rel=\"noopener noreferrer\" target=\"_blank\">Sketchfab</a>&nbsp;&nbsp;</li><li>Read more about the Democratized Creativity in our <a href=\"https://medium.com/ipg-media-lab/outlook-2020-98c54cc3722c\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Outlook 2020</strong></a> trend report</li></ul>","author_name":"IPG Media Lab"}