{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/b5c63610-cf7b-485b-9f7b-d416b9691cb6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 108: NFTs for Building Fandom (Ft. Caty Tedman from Dapper Labs)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/61007af9121e70001399d7e0.png?height=200","description":"<p>We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments from a fan-first perspective. If you want to learn more about how brands can leverage NFTs to engage with fans and build communities, this conversation is a must-listen!</p><p><br></p><p>As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Spotify joining the social audio wars with the <a href=\"https://www.theverge.com/2021/3/30/22356993/spotify-locker-room-clubhouse-launch-acquisition\" rel=\"noopener noreferrer\" target=\"_blank\">acquisition of Locker Room</a>, as well as the new <a href=\"https://decrypt.co/63544/godzilla-vs-kong-nft-first-hollywood-bosslogic\" rel=\"noopener noreferrer\" target=\"_blank\">Godzilla vs. Kong NFTs</a>.</p><p><br></p><p>Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: <a href=\"http://refer.fm/floor9\" rel=\"noopener noreferrer\" target=\"_blank\">refer.fm/floor9</a>&nbsp;</p><p><br></p><p>If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on <a href=\"https://teams.microsoft.com/dl/launcher/launcher.html?url=%2F_%23%2Fl%2Fteam%2F19%3A5c492549250a413dae49fd4d43c9b7e5%40thread.tacv2%2Fconversations%3FgroupId%3D597238ca-5c19-4096-9f0e-b5291fdd42cb%26tenantId%3Dd026e4c1-5892-497a-b9da-ee493c9f0364&amp;type=team&amp;deeplinkId=7fb31681-11aa-47bb-b240-a8ff2331ec84&amp;directDl=true&amp;msLaunch=true&amp;enableMobilePage=true&amp;suppressPrompt=true\" rel=\"noopener noreferrer\" target=\"_blank\">our dedicated Teams channel here</a>.&nbsp;</p><p><br></p><p>You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out <a href=\"https://opensea.io/assets/0x495f947276749ce646f68ac8c248420045cb7b5e/22872976186016316782556191641902175116901289234218145400917305088222844420097\" rel=\"noopener noreferrer\" target=\"_blank\">Scott’s NFT art here</a>. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! </p>","author_name":"IPG Media Lab"}