{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/a95e68b3-d8a5-4992-89a6-764bb138d203?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 76: Into the Metaverse!","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/61007afb121e70001399d8c7.png?height=200","description":"<p>On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this topic, you can check out this <a href=\"https://medium.com/ipg-media-lab/part-1-how-covid-19-is-pushing-us-closer-to-the-metaverse-c76a46e21cd2?source=friends_link&amp;sk=87e9a4edb9430ead67711f948ec7ae15\" rel=\"noopener noreferrer\" target=\"_blank\">two-part primer</a> written by Adam.</p><p><br></p><p>01:06 - Weekly top news roundup</p><p>06:35 - In-depth discussion on the metaverse</p><p><br></p><p>We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.&nbsp;</p>","author_name":"IPG Media Lab"}