{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/6a6b5f5f-94be-4038-9d91-251ea352cd0c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 35 — Why Spotify ❤️ Podcasts","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/61007afd121e70001399d9f2.png?height=200","description":"<p>In this episode recorded on Valentine’s Day, we talk about Spotify’s intensifying love affair with podcasts. Joined by Adam and Christina from the strategy team, we talked through what Spotify’s <a href=\"https://variety.com/2019/digital/news/spotify-podcast-gimlet-anchor-1203129844/\" target=\"_blank\">recent acquisitions of Gimlet Media and Anchor</a> means for the company, for the other podcast players (mainly Apple), and for the future of the entire podcast industry. Adam also reveals his long-winded personal history with podcasts. Take a listen and feel the love (for podcast).</p><p><br></p><p><strong>What We Covered: </strong></p><ul><li>Why Spotify bought Gimlet Media and Anchor</li><li>The different economics between music streaming and podcasting</li><li>What Apple could do in podcasting in response to Spotify’s big moves</li><li>How Spotify’s aggregation strategy could change the podcast ecosystem</li><li>How this whole thing calls back to two of our <a href=\"https://medium.com/ipg-media-lab/outlook-2019-unintended-consequences-fc2fa41e9ca9\" target=\"_blank\">Outlook 2019</a> trends: “Unbundling of Social and Search” and “Media Have &amp; Have-nots”</li><li>We laugh about how our editor Richard hates Valentine’s Day.</li></ul>","author_name":"IPG Media Lab"}