{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/68314859381499796b0a648f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 170: AI Mode, Agentic Web, & more from Google I/O 2025","description":"<p>On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric announcements coming out of Google’s annual developer event.</p><p>&nbsp;</p><p>From Google’s ambition of using AI Mode to transform its search products, to the “agentic web” that the AI stakeholders are aiming towards, the team places the various key announcements within the larger industry context and discuss their implications for consumers and brands alike. Listen now to learn more about how you brand should respond to the latest developments in consumer-facing AI.</p><p><br></p><p>If you enjoyed the episode, please consider giving us a five-star review <a href=\"https://podcasts.apple.com/us/podcast/floor-9/id1286914458\" rel=\"noopener noreferrer\" target=\"_blank\">on Apple Podcast</a>. Follow the Lab <a href=\"https://www.linkedin.com/company/ipg-media-lab/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn</a> and <a href=\"https://medium.com/ipg-media-lab\" rel=\"noopener noreferrer\" target=\"_blank\">on Medium</a> for our latest insights. Thanks for listening!</p><p><br></p>","author_name":"IPG Media Lab"}