{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/67e5f88e883ec8176a3c7868?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 168: The Evolving Sports Media Landscape","description":"<p>Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports! Specifically, how the shifting sports audiences and viewer behaviors have impacted sports as a media business, the movement of women’s sports and the brand opportunities it brings, and the rise of next-gen alternative sports such as pickleball and drone racing. Together, they take a deep dive into the evolving landscape of sports media, and how brands can best reach sports fans.</p><p><br></p><p>Some key segments of this episode, with corresponding timestamps, include:</p><ul><li>The impact of changing sports audiences and behaviors – 9:12</li><li>Sports media entering the streaming era and its implications – 12:34</li><li>Women’s sports gaining momentum and brand opportunities – 21:19</li><li>The rise of next-gen alternative sports and their advantages – 27:10</li><li>Capturing value beyond game day via cross-media companion content - 30:28</li></ul><p><br></p><p>For more insights into this topic, you can also read the <a href=\"https://medium.com/ipg-media-lab/the-future-of-sports-as-a-media-business-52bc184ee4f8\" rel=\"noopener noreferrer\" target=\"_blank\">companion post on our Medium blog here</a>.</p><p><br></p><p>If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on <a href=\"https://www.linkedin.com/company/953575/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a> and on <a href=\"https://medium.com/ipg-media-lab\" rel=\"noopener noreferrer\" target=\"_blank\">Medium</a> for our latest insights. Thanks for listening!</p>","author_name":"IPG Media Lab"}