{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/6585cd38fcd1500017d84712?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 152: 2023 Trend Recap","description":"<p>To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months:</p><ol><li>The rise of generative AI &amp; its impact on creator economy and marketing</li><li>The “post-streaming wars” reality &amp; the new opportunities in interactive ad formats</li><li>The shifting social media landscape &amp; the pivot in social commerce&nbsp;</li><li>The revival of monoculture &amp; the resulting “funflation” on consumer spending</li><li>The emergence of spatial computing and immersive headsets, spurred by the impending release of Apple’s Vision Pro</li></ol><p><br></p><p>Listen now to hear what the Lab team has to say about each of these five topics that will continue to influence consumer behavior in 2024 and beyond.&nbsp;</p><p><br></p><p>You can read more about the trends discussed in this episode in our year-end roundup piece <a href=\"https://medium.com/ipg-media-lab/2023-year-in-review-looking-ahead-a3b80f10849b\" rel=\"noopener noreferrer\" target=\"_blank\">here on Medium</a>.</p><p><br></p><p>If you enjoyed the episode, please consider giving us a five-star review on<a href=\"https://podcasts.apple.com/us/podcast/floor-9/id1286914458\" rel=\"noopener noreferrer\" target=\"_blank\"> Apple Podcast</a> and Spotify. Follow the Lab <a href=\"https://medium.com/ipg-media-lab\" rel=\"noopener noreferrer\" target=\"_blank\">on Medium</a> for our latest insights. Thanks for listening!</p>","author_name":"IPG Media Lab"}