{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/6376b2fdc8669b0010a613d7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 145: Holiday Shopping & Streaming Update","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/show-cover.png?height=200","description":"<p>Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts Adam and Ryan walk you through the following trends in holiday shopping and recent news from the streaming services:</p><ul><li>Highlights from recent holiday shopping reports from <a href=\"https://www.insiderintelligence.com/content/us-holiday-shopping-2022\" rel=\"noopener noreferrer\" target=\"_blank\">Insider Intelligence </a>and the <a href=\"https://www2.deloitte.com/us/en/insights/industry/retail-distribution/holiday-retail-sales-consumer-survey.html\" rel=\"noopener noreferrer\" target=\"_blank\">Deloitte holiday survey</a>;</li><li>The looming recession’s impact on holiday shopping (or the lack thereof);</li><li>Amex’s <a href=\"https://www.adweek.com/social-marketing/american-express-tiktok-team-up-on-shopsmall-accelerator/\" rel=\"noopener noreferrer\" target=\"_blank\">Small Business Saturday event</a> and how to support SMBs during the holidays;</li><li>News on emerging shopping trends: <a href=\"https://techcrunch.com/2022/11/02/snap-and-amazon-partner-on-ar-shopping-in-the-snapchat-app-initially-for-eyewear/\" rel=\"noopener noreferrer\" target=\"_blank\">Amazon partnering with Snapchat</a> for Shoppable AR lenses &amp; Peloton’s <a href=\"https://seekingalpha.com/news/3904697-peloton-stock-is-in-focus-with-shopping-widget-spotted-google-searches-down\" rel=\"noopener noreferrer\" target=\"_blank\">new ecommerce widget</a>;</li><li>Latest streaming news on Netflix and Apple <a href=\"https://medium.com/ipg-media-lab/now-streaming-live-sports-with-ads-14c6f9176f5a\" rel=\"noopener noreferrer\" target=\"_blank\">adding live sports content</a>, the resulting increase in ad opportunities, and Disney’s <a href=\"https://techcrunch.com/2022/11/01/disney-expands-into-e-commerce-with-an-exclusive-merch-shop-for-subscribers/\" rel=\"noopener noreferrer\" target=\"_blank\">broadening ecosystem play</a></li></ul><p><br></p><p>We close out the episode with a quick discussion on the <a href=\"https://www.nytimes.com/2022/11/10/technology/ftx-binance-crypto-explained.html\" rel=\"noopener noreferrer\" target=\"_blank\">ongoing FTX debacle</a> and a potentially long crypto winter. If you enjoyed the episode, please consider giving us a five-star review <a href=\"https://podcasts.apple.com/us/podcast/floor-9/id1286914458\" rel=\"noopener noreferrer\" target=\"_blank\">on Apple Podcast</a>.</p><p><br></p><p>As always, you can find Adam on<a href=\"https://twitter.com/adamjsimon\" rel=\"noopener noreferrer\" target=\"_blank\"> </a>Twitter <a href=\"https://twitter.com/adamjsimon\" rel=\"noopener noreferrer\" target=\"_blank\">@adamjsimon</a>, and <a href=\"https://www.linkedin.com/in/ryan-miller-23673a123/\" rel=\"noopener noreferrer\" target=\"_blank\">Ryan on LinkedIn</a>. Follow the Lab on Twitter<a href=\"https://twitter.com/IPGLAB\" rel=\"noopener noreferrer\" target=\"_blank\"> @ipglab</a> and on<a href=\"https://medium.com/ipg-media-lab\" rel=\"noopener noreferrer\" target=\"_blank\"> Medium</a> for our latest insights. Thanks for listening!</p><p><br></p>","author_name":"IPG Media Lab"}