{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/6297fbe91d33b00012e91b66?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/show-cover.png?height=200","description":"<p>This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is <a href=\"https://techcrunch.com/2022/05/09/u-s-podcast-ad-revenue-to-reach-2-billion-in-2022-and-top-4-billion-by-2024-study-says/\" rel=\"noopener noreferrer\" target=\"_blank\">forecast to exceed $2 billion</a> in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shared with us her insights on how and why brands should consider leveraging podcasts to reach an increasingly mainstream and diverse audience.</p><p><br></p><p>You can find Alyssa <a href=\"https://www.linkedin.com/in/alyssa-meyers/\" rel=\"noopener noreferrer\" target=\"_blank\">on LinkedIn</a> and follow her work <a href=\"https://www.morningbrew.com/contributor/AlyssaMeyers\" rel=\"noopener noreferrer\" target=\"_blank\">on Morning Brew</a> for the latest insights on audio ads.</p><p><br></p><p>Follow the Lab on Twitter<a href=\"https://twitter.com/IPGLAB\" rel=\"noopener noreferrer\" target=\"_blank\"> @ipglab</a> and on<a href=\"https://medium.com/ipg-media-lab\" rel=\"noopener noreferrer\" target=\"_blank\"> Medium</a> for our latest insights.&nbsp;If you enjoyed the episode, please consider giving us a five-star review <a href=\"https://podcasts.apple.com/us/podcast/floor-9/id1286914458\" rel=\"noopener noreferrer\" target=\"_blank\">on Apple Podcast</a>. Thanks for listening!</p>","author_name":"IPG Media Lab"}