{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/b7ad8774-3ca8-49e6-bf2a-0d2ebc57313b/2349dbe8-6bfd-454e-a238-9654a3a8970d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 67 - COVID-19 Special #8: Forecasting Future Demands","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61007a9331fd81f125b34da0/61007afb121e70001399d90d.png?height=200","description":"<p>In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently <a href=\"https://www.nytimes.com/reuters/2020/05/07/us/07reuters-health-coronavirus-advertising.html\" rel=\"noopener noreferrer\" target=\"_blank\">covered by t<em>he New York Times</em></a><em>, </em>we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works!</p><p><br></p><p>1:39 — weekly news roundup with Scott and Adam</p><p><br></p><p>9:45 — Hamish Kinniburgh (Global Chief Strategy Officer) chats with three UM executives — Josh Bock (EVP, Decision Sciences), Tara Connington (SVP, Analytics), Huw Griffiths (Global Chief Product Officer) — the brains behind “Demand Forecaster” about how it works and how our clients can use it.</p><p><br></p><p>We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon &amp; @tippier. Join us every Friday at 2pm ET on <a href=\"http://www.twitch.tv/ipg_lab\" rel=\"noopener noreferrer\" target=\"_blank\">www.twitch.tv/ipg_lab</a> for our Office Hours live sessions.</p>","author_name":"IPG Media Lab"}