Laney Crowell is a founder I’ve wanted to speak to for such a long time, so I knew I had to pin her down on my trip to New York.
She founded beauty brand Saie in 2019 after a five year stint at Estee Lauder that made her want to disrupt the industry, and to Saie (pardon the pun) it’s gone from strength to strength is an understatement. Laney’s career though was not an obvious entrepreneurial path - she started out on film sets, entered into the world of new york magazines, and even interviewed to be Anna Wintour’s assistant 7 times before landing what her dream role, leading social & eventually global communications for Estee Lauder. It was a big job, but she wanted even bigger, more disruptive things, which ultimately led her to Saie.
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LANEY:
Instagram: https://www.instagram.com/laney/?hl=en
SAIE: https://saiehello.com/
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MY LINKS: https://gracebeverley.komi.io/
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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊