{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/a71562fa-8c5a-4876-89e0-93171cd57b55/0a2bc70f-7df0-43ce-b11f-5a166b3552c9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"16. Eshita Kabra: How renting your outfits positively impacts communities - both globally and locally.","description":"<p><br></p><p><br></p><p>This week on Start Somewhere, I get to speak to the truly amazing Eshita Kabra. Eshita is the Founder and CEO of the award-winning app By Rotation, the social fashion rental platform.&nbsp;</p><p><br></p><p>It was during her honeymoon visiting family in India that Eshita experienced the impact of fast fashion and throwaway culture first-hand and decided there had to be a better way to be a conscious consumer. It was after returning to the UK, Eshita founded By Rotation with the aim of creating a conscious and inclusive community that democratises fashion and does not harm the planet.</p><p><br></p><p>In this episode, Eshita tells us about her personal relationship with fashion, how community is a central theme both in her life and on the By Rotation app, and why we need a rental revolution.&nbsp;</p><p><br></p><p><strong>The ask:&nbsp;</strong>Choose to invest in high-quality items over fast fashion. Try rotating your fashion with the By Rotation app.</p><p><br></p>","author_name":"Sara Vaughan"}