{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"What Gen Z need from work","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/611e766b06c05e99e7f4093f/1764076497367-be445ffa-c9d2-4ba8-a7b6-43d29648495f.jpeg?height=200","description":"

Gen Z have been shaped by recessions, the pandemic, geopolitical instability, not to mention financial insecurity and world changing technology.


That's the finding of the Edelman Gen Z Lab as told to me by the leader of the project Jackie Cooper. Most powerfully she explains that Gen Z's have a 'visceral need for safety' - that's financial, social, cultural and even physical.


They respond to fear by asking questions and wanting to be heard, which older generations often misread as entitlement or disrespect for hierarchy.

Politically, Gen Z is fragmented. Younger Gen Zs, especially boys/young men, are leaning more conservative and drawn to strong-man archetypes; older Gen Zs, shaped by Obama / BLM, are more idealistic about progressive politics. Algorithms and “TikTok-isation” amplify those splits.


I was blown away to see Jackie Cooper from Edelman talk about the research that the company has done to understand the new generation of workers entering the workplace - I think you'll love this discussion.


You can read the report here


Full transcript on the website.


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