{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/972e404e-6d0e-4fea-8f77-047654feceb2/a9436274-48b6-4740-8073-31e130567c7a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"166. TO B(CORP) OR NOT TO B: a different way of doing business","description":"<p>Hello! A growing movement of businesses argues we need to rethink their role in society. At the forefront of this are BCorps - a new type of business putting purpose alongside profit. We chat to Paul Lindley, founder of Ella’s Kitchen, about why they became a BCorp and what he’s calling for next. Then academic Lenore Palladino explains how we could embed these principles more widely.&nbsp;</p><p><br></p><p>PLUS QI elf Anne Miller on everything from cold sausages to Canadian airports...</p>","author_name":"Cheerful"}