{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/95db78cc-f43b-4d7f-9ea6-ff6d3b926954/a0506563-0f77-46af-a0d3-327effdbda57?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"012: Rough Diamond To Transformational Gem - Nicole Yershon","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6100856531fd81f125b34dad/610085a790e69d001a26d10a.jpg?height=200","description":"<p><strong>Guest Overview</strong></p><p>This week’s guest is author, consultant, speaker, mentor and curiosity charged connector, Nicole Yershon.</p><p><br></p><p>Since starting her career in advertising at aged nineteen, Nicole has been forging the path of change, driving digital disruption inside traditional ad agencies and beyond.</p><p>Hired to initiate innovation at advertising institution Ogilvy &amp;amp; Mather Group, her lab inspired innovation across brands such as Amex, IBM, BP, Selfridges, Unilever and British Airways.</p><p>With an Amazon bestseller, Rough Diamond, to her name, Nicole recently launched her innovation consultancy NYC - Nicole Yershon Collective - to help organizations embrace radical digital transformation, through her experience, her ‘why not’ attitude and ability to translate business problems into innovation opportunities and real business value.</p><p>In this episode Nicole is joined by her collective partner, John Caswell, who’s helping businesses solve their big gnarly problems by thinking visually, using a technique he has designed called Structured Visual Thinking</p><p><br></p><p>I hope you enjoy the maverick thinking of Nicole Yershon and John Caswell.</p><p><br></p><p><strong>What we discuss:</strong></p><ul><li>Nicole’s East End of London upbringing</li><li>The influence and impact of her parents on her thick-skinThe influence of Dave Trott or the ‘School of Trott’</li><li>Her ‘fixing’ attitudeHer journey to digital transformation at Ogilvy</li><li>Her accountability model (Revenue, Retention, Reputation, Responsibility, Recruitment,&nbsp;and Relationship)</li><li>Her approach to serendipity and alchemy</li><li>Say principle of ‘we do as we say and do as we say’</li><li>The end of her advertising careerHow her integrity impacted on her journey to success</li><li>Her fearless manifesto</li><li>The importance of curiosity</li><li>The importance of knowing yourself</li><li>Her integrity</li><li>How John solves business problems</li><li>Wolfram on teaching computational thinking</li><li>The art of writing business exam questions</li><li>How they forensically mine businesses to find solutions</li><li>What they’d do with the keys to No 10 Downing Street or the White House</li><li>Their principles</li><li>Their hard choices</li><li>Their Impossible advice</li><li>The books they recommend</li></ul><p><br></p><p><br></p><p><strong>Connecting on Social </strong></p><p><a href=\"https://www.nicoleyershon.com/\" target=\"_blank\">Nicole Yershon </a></p><p><a href=\"https://twitter.com/nicoleyershon?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\">On Twitter</a></p><p><a href=\"https://www.linkedin.com/in/nicoleyershon/\" target=\"_blank\">On Linkedin</a></p><p><a href=\"http://grouppartners.net/\" target=\"_blank\">John Caswell - Group Partners </a></p><p><br></p><p><strong>Links in show</strong></p><p><a href=\"http://socialfinance.org/team/sir-ronald-cohen/\" target=\"_blank\">Sir Ronald Cohen </a></p><p><a href=\"https://www.amazon.com/Dave-Trott/e/B0058V2DO2%3Fref=dbs_a_mng_rwt_scns_share\" target=\"_blank\">Dave&nbsp;Trott Books </a></p><p><a href=\"https://rogerlmartin.com/lets-read/the-design-of-business\" target=\"_blank\">Roger Martin</a></p><p><a href=\"https://www.endslaverynow.org/blog/articles/justin-dillion-made-in-a-free-world\" target=\"_blank\">Justin Dillon </a></p><p><a href=\"https://www.linkedin.com/in/yvesbergquist/\" target=\"_blank\">Yves Bergquist </a></p>","author_name":"Fabrica Collective"}