To mark IWD, Radio Works hosts a double bill of inspiring individuals.
Sylvia Enotiades is UK Head of Influencer Marketing Agency, IZEA, a company that develops technology to connect brands and creators. In this episode she talks about the strategies that go into creating authentic content and the latest ROI measurements for influencer marketing. It's a captivating listen that traces Sylvia's journey from being an intern at Ogilvy to holding one of the most innovative roles in advertising.
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