{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/9475d117-fcd4-4915-a6f3-923941e7aa0d/64678f572c59a50011d987d8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Leader Weekends: How to be a CEO (Trinny Woodall)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba05fc1a8cbed4343cf0e6/5883ea1e-0ebe-4d27-9746-2bf0605b19e6.jpg?height=200","description":"<p>This is a bonus episode taken from our business show How to be a CEO. <a href=\"https://pod.fo/e/174aed\" rel=\"noopener noreferrer\" target=\"_blank\">Listen to the full episode here</a>.</p><p><br></p><p>When you’re going into business, it’s always good to bring someone along with you. How did What Not to Wear’s Trinny Woodall build a multi-million-pound business? She didn’t start with that number in 2017. In fact, the number some potential investors were more interested in was 51 - her age when her company, Trinny London, launched.‘Trinny’s Tribe’ has also been a huge part of Woodall’s success building her makeup empire. In this episode:</p><p>&nbsp;</p><ul><li>Her first business, selling bows as a 16-year-old&nbsp;</li><li>Age bias from potential investors&nbsp;</li><li>Why she stood by her plan to sell to 35+, not 20-year-olds&nbsp;</li><li>The value of slow retention and community engagement over rapid growth</li></ul><p><br></p>","author_name":"The Evening Standard"}