{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/9475d117-fcd4-4915-a6f3-923941e7aa0d/62ed29ca940e300013afb688?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Bonus content: Growing a brand with Diageo ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba05fc1a8cbed4343cf0e6/5883ea1e-0ebe-4d27-9746-2bf0605b19e6.jpg?height=200","description":"<p>This is taken from our business podcast<a href=\"https://pod.fo/e/12ebda\" rel=\"noopener noreferrer\" target=\"_blank\"> How to be a CEO.</a></p><p><br></p><p>As an SVP at <a href=\"https://open.acast.com/topic/diageo\" rel=\"noopener noreferrer\" target=\"_blank\">Diageo</a> Catharina von Franck sits on the company's UK board and is in charge of growing iconic <a href=\"https://open.acast.com/topic/brands\" rel=\"noopener noreferrer\" target=\"_blank\">brands</a> like Guiness, <a href=\"https://open.acast.com/topic/johnnie-walker\" rel=\"noopener noreferrer\" target=\"_blank\">Johnnie Walker</a>, Baileys and others.&nbsp;</p><p><br></p><p>Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.</p><p>&nbsp;</p><p><strong>In this episode she tells us:&nbsp;</strong></p><p>&nbsp;</p><ul><li>What’s it like inside Diageo’s new building</li><li>Why London’s so important&nbsp;to the hospitality industry</li><li>What Diageo did to help hospitality during and after the pandemic&nbsp;</li><li>How to stay relevant but true to your brand’s history&nbsp;</li><li>The mistakes to avoid when marketing your brand&nbsp;</li></ul><p><br></p><p>To listen to the full episode<a href=\"https://pod.fo/e/12ebda\" rel=\"noopener noreferrer\" target=\"_blank\"> click here.</a></p><p><br></p><p><br></p>","author_name":"The Evening Standard"}