{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/9475d117-fcd4-4915-a6f3-923941e7aa0d/62600afa4e211c0013888bf5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Netflix loses subscribers amid cost of living pinch","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba05fc1a8cbed4343cf0e6/5883ea1e-0ebe-4d27-9746-2bf0605b19e6.jpg?height=200","description":"<p>Netflix has&nbsp;lost 200,000 subscribers in the first quarter of the year, sending the company’s shares plummeting.</p><p><br></p><p>The streaming giant reported a drop in subscribers for the first time in a decade, <a href=\"https://www.standard.co.uk/business/netflix-40-billion-subcriber-drop-advertising-b995210.html\" rel=\"noopener noreferrer\" target=\"_blank\">causing shares to plunge 27% in pre-market trading</a>. </p><p><br></p><p>Market research firm <a href=\"https://www.kantar.com/inspiration/inflation/cost-of-living-crisis-bites-uk-streaming-market-shrinks\" rel=\"noopener noreferrer\" target=\"_blank\">Kantar</a> claims it’s partly down to the cost of living crisis in the UK, as people try to save money by cutting out subscription services.</p><p><br></p><p>The Evening Standard's Consumer Business Editor Jonathan Prynn discusses the drop in subscribers, how big a part the cost of living crisis has played in that drop, and what other factors are at play.</p><p><br></p><p>In this episode:</p><p><br></p><ul><li>Why has Netflix suffered this loss in subscribers? (0.57)</li><li>How the cost of living crisis has impacted the streaming service (1.45)</li><li>How volatile the market is for streaming giants (2.47)</li><li>Has the Netflix price hike caused people to unsubscribe? (4.07)</li><li>Will this boost the competition between streaming giants? (5.01)</li><li>Could streaming services drop their prices to claw back customers? (6.11)</li></ul><p><br></p><p>Follow us on <a href=\"https://twitter.com/EveningStandard\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a> for more news @EveningStandard</p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"The Evening Standard"}