AI shopping agents aren't just on the horizon, they're here, already transacting, and already raising some important questions.
In this episode, we speak with Katja Forbes an award winning customer experience futurist, business strategist, and keynote speaker recognised for her insights into the intersection of AI, design, and human behaviour. She is also the author of Machine Customers: The Evolution Has Begun, a book about what happens when your best customer is no longer human.
In this fascinating conversation we cover everything from what's already happening with agentic commerce right now, to an incredible story out of China that reveals just how fast consumer behaviour can be reshaped at massive scale.
• \tWhy the shopping agents built by the retailers you already use may not be working in your interest
• \tWhat it means that AI agents now have access to their own credit cards and the guardrails (or lack thereof) around them
• \tHow some of the world’s largest businesses are already using AI to handle a significant share of their procurement
• \tThe practical steps marketers and business owners should be taking right now, before agentic commerce becomes the norm, and . . .
• \tWhy your website could become largely irrelevant and what that means for how you show up to both humans and machines.
Katja also shares a candid look at the environmental and ethical questions we need to be asking as frictionless purchasing increasingly becomes a reality.
This conversation is set to change how you think about your next online purchase and, if you’re in marketing or procurement or e-commerce, then this is one you simply cannot miss.
Enjoy this episode with the passionate and ahead-of-the-curve, Katja Forbes.