Thinking, Fast and Slow - by Daniel Kahneman
This book is the bible of human behavioural psychology. Author Daniel Kahneman won the 2002 Nobel Prize due to his work on Prospect Theory, a big part of this book. The book is so dense we'll need to cover it over two episodes.
This week we will learn about:
System 1 - which operates automatically and efficiently,
System 2 - which allocates attention to effortful activities.
And - that our brain has limited resources making us irrational, and prone to biases such as:
- the law of small numbers
- anchors
- availability
- base rate neglect
- Linda effect
- regression to the mean.
Thinking Fast and Slow features highly in our top 50, for the full list download for free at: www.whatyouwilllearn.com/top50
","author_name":"Adam Ashton & Adam Jones"}