{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/91558a12-71f8-4c39-92ee-d7d11318ec4f/624132a9d3817a001324bb41?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Positioning","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6176c02d8283c6a671a7218a/1648439466222-8bfce2702ae3be74ec09bb891f5a0a66.jpeg?height=200","description":"<p><em>Positioning </em>reveals that advertising has entered a new era: The Positioning Era. Having the best product or the most creative ads is no longer the key to success. To succeed in today's overcommunicated society, a company must create and claim a position in the prospect's mind. A position that will take into account not only the company's strengths but also its competitor's weaknesses.&nbsp;</p><p><br></p><p>In <em>Positioning</em>, advertising gurus Ries and Trout explain how to:</p><p><br></p><ul><li>Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays there</li><li>Position a follower so that it can occupy a niche not claimed by the leader</li><li>Avoid letting a second product ride on the coattails of an established one.</li></ul><p><br></p><p>In this week’s episode, Jonesy and Ashto investigate important strategies that may position your business brand in the mind of your prospective customers and make it a household name. </p><p><br></p><p><br></p>","author_name":"Adam Ashton & Adam Jones"}