{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/9e775b8c-0b8e-4a45-ac2f-d6abc6ff2ca1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What3words' Chris Sheldrick: \"Driver, take me to 'Table Chair Spoon'\"","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0b311a8cbef1d93cf121/61ba0b4a40076a0012722e9f.jpg?height=200","description":"<p>The Sunday Times’ Danny Fortson brings on Chris Sheldrick, founder of what3words, to talk about the problem with addresses (4:25), why we need a new system (5:10), the challenge of convincing people to leave old way behind (7:15), who is using what3words today (8:55), competing with GPS (11:10), the “killer app” he is looking for (12:45), how wheeled suitcases are like addresses (14:05), starting out as a musician (17:10), how a sleep-walking accident changed his life (19:00), how he settled on three words (20:20), pitching the idea to investors (22:15), how he plans to not be another good idea that dies on the vine (24:20), raising $50m and creating a business model (26:35), taking on “Big Address” (28:45), starting the company with a dictionary (32:25), and choosing languages (34:25).</p>","author_name":"The Sunday Times"}