{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/89286521-ac2d-4345-b2df-29318806cdc1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Zyper’s Amber Atherton: “From ‘Made in Chelsea’ to a garage in Palo Alto”","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0b311a8cbef1d93cf121/61ba0b4a40076a0012722c11.jpg?height=200","description":"<p>The Sunday Times’ tech correspondent brings on Amber Atherton, founder of Zyper, to talk about brand “super-fans” (4:45), finding them (6:55), starting as an intern at Vogue (7:35), starting her first company in her teens (8:30), moving to California for Y Combinator (11:20), why super fans are important (12:55), the problem with influencer marketing (15:35), why rampant online fakery is good for Zyper (19:45), being anti-influencer (21:45), creating brand “clubs” (23:00), starring in Made in Chelsea (26:10), leaving the show (30:25), the wild ride of fame (31:05), and transforming into a remote-only company (33:35).</p>","author_name":"The Sunday Times"}