{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/6bb092c2-a616-445d-9a22-0b25fc537ee3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0b311a8cbef1d93cf121/61ba0b4a40076a0012722d04.jpg?height=200","description":"<p>The Sunday Times’ tech correspondent Danny Fortson brings on Purva Gupta, founder of Lily.ai, to talk about algorithms of emotion (5:40), creating psychographic profiles of shoppers (7:45), drawing on 15,000 data points to predict what people want (10:45), bring brands out of the dark ages (12:45), starting her company (14:45), testing her idea (17:45), having no technical background (20:15), having six different visas (23:00), using numbers to replicate emotions (24:15), her plan to access new data sources (26:15), why social media data is not that attractive (30:55), building an immunity to rejection (32:35), almost giving up (35:15), founder dating (37:25), and breaking up (41:25), her moment of inspiration (43:30), and why she won’t work for some companies (47:30). </p>","author_name":"The Sunday Times"}