{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/637e872ac2b6770011688454?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SciFi Foods' Joshua March: \"Brewing a $1 lab-grown burger” ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0b311a8cbef1d93cf121/show-cover.jpg?height=200","description":"<p>The Sunday Times’ tech correspondent Danny Fortson brings on Joshua March, founder of SciFi Foods to talk about why he is trying to brew burgers (3:30), mixing meat and plants (6:00), the cost challenge (8:00), growing up in small town England and his first startup (11:50), launching a social media software company (15:00), finding a technical co-founder and starting a meat company (17:20), leaning into the science with its branding (25:20), the cost challenge (30:30), the road to regulatory approval (37:40), winning hearts and minds (40:15), and the vegan mafia (41:10). </p>","author_name":"The Sunday Times"}