{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/46188ae0-1a10-4b66-847b-aa265f2cc412?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Tulip's Tom Harries: \"Ashes to airmail\"","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0b311a8cbef1d93cf121/61ba0b4a40076a0012722ce8.jpg?height=200","description":"<p>The Sunday Times’ tech correspondent Danny Fortson brings on Tom Harries, founder of Tulip, to talk about disrupting the cremation industry (0:30), starting with an obituary app (2:20), selling it and selling Tulip (3:45), what’s wrong with funerals (6:00), the fragmented death market (9:00), sending ashes through the post (11:45), cremating 10,000 people in two years (14:00), scaling from 5 to 95 people (17:40), hiring a professional chief executive then quickly selling (21:00), losing control of his baby (25:00), spreading the word online (28:30), the lows of starting a business (30:50), making mistakes (32:30), being a non-technical founder (34:20), why bring in a CEO went wrong (35:50), and raising $10 million (41:00).</p>","author_name":"The Sunday Times"}