{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/43566322-311d-4dd4-b6c1-116f92860ca4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Plenty's Matt Barnard: \"You’re eating year-old apples”","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0b311a8cbef1d93cf121/61ba0b4a40076a0012722fa3.jpg?height=200","description":"The Sunday Times’ tech correspondent Danny Fortson brings on Matt Barnard, co-founder of indoor-farming startup Plenty, to talk about building a ‘global agricultural utility’ (4:25), America’s outsized appetite (6:00), eating old apples (9:00), why tomatoes are terrible in Britain (11:20), building 500 city-centre farms around the world (14:30), luring Softbank as an investor (16:40), and Jeff Bezos (19:30), integrating with Amazon (20:20), why growing indoors works (22:50), using less than 1% the water that normal farms need (24:20), machine learning (26:30), selling cheap fruit and veg (28:00), recreating the Mediterranean in a warehouse (29:15), huge energy bills (30:15), and changing a 10,000-year old business model (31:30).","author_name":"The Sunday Times"}