{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/31aaba32-2a8a-4d8b-bae2-84be98c5a7b3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Jim Mellon: \"Cultured meat will be bigger than electric vehicles\"","description":"<p>The Sunday Times tech correspondent brings on Jim Mellon, the billionaire investor and co-founder of Agronomics, to talk about the lab-grown meat revolution (2:40), why he thinks he’s not too early (7:40), the dairy industry example (9:30), replacing traditional industries (11:00), why cultured meat will be bigger than electric vehicles (15:00), the carbon crackdown coming for meat (16:45), foetal bovine serum (20:40), what keeps him up at night (22:50), how cultured meat works (24:30), and the labelling fight (29:45).</p>","author_name":"The Sunday Times"}