{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8cf4cec7-5a0f-49c5-8ec9-36941b5c6b6e/29872658-b067-48bd-9267-bbaf3245a675?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Atari’s Al Alcorn: “The dog who caught the car”","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61ba0b311a8cbef1d93cf121/61ba0b4a40076a0012722ce1.jpg?height=200","description":"<p>The Sunday Times’ tech correspondent Danny Fortson brings on Al Alcorn, video game pioneer and co-founder of Atari, to talk about when he first met co-founder Nolan Bushnell (2:30), breaking into a world dominated by pinball machines (6:30), making Pong (9:00), taking it to a bar (12:00), starting a manufacturing company (14:30), hiring hippies to work in a former roller rink (18:30), when copycats emerged (22:00), almost going bust (25:50), creating the first mass-market home console (28:45), striking a deal with Sears (30:30), building a company of young people (36:30), the hot tub announcement (40:10), why they sold to Warner (44:30), the culture clash (47:30), obsoleting their own products (52:00), hiring Steve Jobs (55:10), funding his trip to India (58:00), turning down Jobs’ offer to invest in Apple (1:00:00), and how Silicon Valley culture has changed (1:03:15)</p>","author_name":"The Sunday Times"}