Welcome to another episode of Equity Mates' Summer Series. As we take a break over the Christmas period, we're releasing a series of deep-dive episodes to keep you going until we're back in the New Year. We've randomly generated 5 ASX ticker codes and will discuss one company per episode. The aim of the series is to show how we go about researching a company, and how we begin to formulate a thesis. In this episode, we discuss Prime Financial Group (ASX: PFG), an integrated Accounting, Wealth Management and Capital advisory firm for Business Owners and Family Groups. In this episode you will learn: • About the three main pillars that makeup Prime Financial • The main drivers of revenue for Prime Financial • How Prime Financial has taken an interesting approach in the Venture Capital space • How it's possible they have a market cap of $15m, yet $60m in assets • The term \"goodwill\" and how it impacts profitability • About intangible assets, and how they impact profitability Stocks and resources discussed: • Prime Financial website • Prime Financial ASX website • Prime Financial Investor Relations page • Prime Financial Yahoo page • Prime Financial FY18 annual report
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