{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/f05b0305-7a57-4852-9d98-3709a9411bd7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Stay Engaged Session 4: 'Make Your Brand Sing' with Red Apple Creative","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/60ee0abc32e8ef0012c9af8a.png?height=200","description":"<p>Join Red Apple Creative as Kathleen Moroney, Sam Dillon and Ben Bell take you by the ear with a complete guide to understanding music and sonic identity for brands. This offstage audio session - part of IAB UK's <a href=\"www.iabuk.com/stay-engaged\" rel=\"noopener noreferrer\" target=\"_blank\">Stay Engaged</a> - covers the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding needs to be part of every advertiser’s plan right now.</p>","author_name":"IAB UK"}