{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/d75296c5-04aa-4165-8dec-f92acff310fa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Steering Group Specials: Mobile In-App","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/60ee0abb32e8ef0012c9aef1.png?height=200","description":"<p>What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust.</p><p><br></p><p>Find out more about our Mobile In-App Steering Group here: <a href=\"https://www.iabuk.com/steering-group/mobile-and-in-app\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.iabuk.com/steering-group/mobile-and-in-app</a></p>","author_name":"IAB UK"}