As AI reshapes digital advertising, can the industry turn greater automation into better business outcomes? In episode six of the Ad Tech Podcast, Adlook’s Luca Filardo joins us to discuss what the next chapter of programmatic could look like.
Drawing on experience across both the buy and sell sides, Luca explores how AI is changing contextual targeting, streamlining campaign management and blurring the boundaries between DSPs and SSPs. He makes the case for a simpler, more connected advertising ecosystem that helps the open web compete with walled gardens, with effectiveness at its centre.
We also discuss the potential of agentic buying, where human judgement and relationships remain essential, and what Luca’s move from the UK to the US has revealed about working across markets.
Plus, the team unpacks the implications of Apple’s browser changes for publishers and identity solutions, and explores how IAB Tech Lab’s Trusted Server initiative could give publishers greater control over their advertising infrastructure.
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