The UK digital advertising market reached £21.2 billion in the first half of the year, but the biggest story isn't just how much was spent, it's where that investment is going and what it says about the future of advertising.
In this episode of the IAB UK Podcast, James Chandler is joined by Adam Edelshain, VP of Client Services at Media Sense, and IAB UK's Elizabeth Lane, Head of Insights, to unpack the latest IAB UK Digital Adspend report. Together they explore the trends shaping today's market, from the continued rise of retail media and the rapid growth of TV+, to the increasing dominance of programmatic advertising and why digital investment continues to grow despite ongoing economic pressures.
The conversation also looks ahead to what a £50 billion UK digital advertising market could look like by 2027, how AI is changing not only the way campaigns are created and optimised but also the way people discover and choose products, and why the boundaries between channels are becoming increasingly blurred. If you want to understand where digital advertising is heading next, this episode offers an insightful look beyond the headline figures.
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