{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/6abfc78e0d8a484144cbba15?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Removing Friction: utilising raw data with AI","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1790953201428-96386f88-286e-4963-ac94-63842b1a2311.jpeg?height=200","description":"<p>AI isn&#39;t just making advertising smarter—it&#39;s making it simpler.</p><p><br></p><p>In this episode of the <strong>IAB UK Ad Tech Podcast</strong>, Alex is joined by <strong>Tom Laband, CEO &amp; Co-founder of Adsquare, and Luc Benyon, Head of Marketing</strong>, to explore how AI is transforming audience intelligence, campaign planning and media activation. From conversational interfaces that replace complex workflows to AI-powered audience modelling built around the IAB Audience Taxonomy, they discuss how technology is helping advertisers spend less time navigating platforms and more time making informed decisions.</p><p><br></p><p>Plus, the team rounds up the latest developments in ad tech, including AMP 3.0, Amazon&#39;s latest AI announcements, conversational advertising and what the rise of agentic technologies could mean for the future of programmatic advertising.</p>","author_name":"IAB UK"}