What does digital advertising’s £175 billion contribution to the UK economy look like beyond the headlines?
James Chandler is joined by Sinead Coogan Jobes, Head of Policy & Public Affairs at IAB UK, and Neil Ross, Partner and Head of Practice for Tech, Media and Telecoms at Public First, to explore the Powering Growth report.
From helping small businesses find customers to supporting growth across the UK’s regions, they discuss how digital advertising creates economic value and the barriers preventing businesses from making the most of it. They also examine AI’s role in the industry’s evolution and how creator marketing, retail media and TV+ could open up new opportunities.
Looking ahead to 2035, the conversation explores the report’s possible growth paths and what government and industry should prioritise to realise digital advertising’s potential.
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