{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/6a9ada422a7730b8964ff0f7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Shifting Sands: collaborative experimentation in the age of ai","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1788533036355-479c5040-ea42-4e74-9b21-2d0720cd3778.jpeg?height=200","description":"<p>AI is reshaping every corner of advertising, but what does that mean for the publishers whose content underpins the open web?</p><p><br></p><p>In this episode of the IAB UK Ad Tech Podcast, Pat is joined by <strong>Damon Reeve, CEO of Ozone</strong>, to explore how AI is changing the ad tech landscape and the role publishers will play in its next chapter.</p><p><br></p><p>Together they discuss the industry's biggest AI conversations, Ozone's approach to innovation, and why ensuring publishers remain at the heart of the ecosystem is essential as advertising continues to evolve. The conversation explores how technology can unlock new opportunities while protecting the value of trusted, premium content, and why collaboration across the industry will be critical in building an AI-powered future that benefits everyone.</p><p><br></p><p>Plus, Alex and Joe round up the latest developments from across the ad tech industry.</p>","author_name":"IAB UK"}