{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/6a882168a37265c684a55622?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Meet Your Customer: Personas & AI","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1787306432712-0a4cb2b4-fedf-4004-8245-22864b6699c9.jpeg?height=200","description":"<p>Personas have long been a cornerstone of marketing, but AI is fundamentally changing how they're built, understood and activated.</p><p><br></p><p>In this episode of the IAB UK Ad Tech Podcast, Pat is joined by <strong>Joe Mountford, Director Of Insights at Crimtan</strong>, to explore how AI is redefining audience modelling. Together they discuss the evolution from traditional survey-based personas to AI-powered audience intelligence built on real-time behavioural signals, omnichannel data and statistical modelling.&nbsp;</p>","author_name":"IAB UK"}