{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/8ae2ccaf-3410-4fb6-8c77-a619797b1c04/6a75e81cb5c73bab7c230200?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Inside the Container: the future of OpenRTB","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee0a8e7b57990bc2e77d94/1786111937635-cbf62e54-1b02-4bfb-ae6e-867b55ea1b05.jpeg?height=200","description":"<p>In the inaugural episode of the New Ad Tech Podcast, the team explores the technology and industry developments moving digital advertising forward.</p><p><br></p><p>Cadi Jones, SVP, EMEA at Index Exchange, joins the podcast to unpack containerisation, sell-side decisioning and Index Cloud. She explains how bringing custom algorithms and optimisation closer to supply can reduce latency, unlock greater scale and improve cost and carbon efficiency. Cadi also considers why this represents a structural change for programmatic advertising, potentially as significant as the arrival of header bidding, and shares the curiosity, scepticism and human judgement needed to navigate an increasingly AI-powered industry.</p><p><br></p><p>Plus, the team discusses some of the recent headlines capturing the attention of the ad tech world, including the release of IAB Tech Lab's AAMP 2.3 and TIME's new plan to show ad to robots.</p>","author_name":"IAB UK"}