In this episode of the IAB UK Podcast, James Chandler is joined by Anne-Marie Lavan, CMO at Bauer Media, to unpack the recent rebrand of one of the UK’s most recognisable audio brands: KISS.
From refreshed visuals and unique identities across each KISS channel to the development of a new audio language and a high-profile launch event, the rebrand marks a major evolution for the brand.
Anne-Marie shares the strategic thinking behind the transformation, the challenge of balancing individuality with a cohesive masterbrand, and how the team ensured the changes resonated beyond just aesthetics.
They also discuss the future of audio branding, the role of live experiences in launching a new identity, and the moments that made the whole project feel like a success.
Plus, a look at what this rebrand signals for the future of audio brands more broadly.
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