In this episode of The IAB UK Podcast, James is joined by Cecilia Morelli, Director of Marketing at SXSW London, to explore how one of the world’s most influential festivals is making the leap from Austin to Europe.
From the challenges of launching in a new market to the core idea of 'convergence', where tech, music, film, business and innovation collide, the conversation unpacks what makes SXSW such a unique cultural and creative event.
They also discuss how AI is influencing every discipline represented at the festival, how SXSW is using audience 'excitement points' to evolve the event experience year on year, and what attendees can expect from this year’s line-up of speakers and sessions.
Whether you’re attending for the first time or simply curious about the future of creativity and innovation, this episode offers a behind-the-scenes look at the thinking shaping SXSW London.
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